This doesn’t have to be the case for your emails. So, you should reach out to the right people with the right offer.<\/p>\n\n\n\n
But how do you do it? Don’t worry; this is exactly why we’re here: to provide you with actionable steps on building successful link building outreach campaigns.<\/p>\n\n\n\n
What is link building outreach?<\/h2>\n\n\n\n
Link building outreach is the process of reaching out to other websites to ask them to link to your website.<\/em><\/i><\/p>\n\n\n\n Basically, it is the first and most important step you should take in your link building campaign. The purpose of professional link building is to establish a strong backlink profile<\/a> for your website.<\/p>\n\n\n\n A survey done by Authority Hacker<\/a> found that it takes about eight days for an outreach email to secure a backlink for you. Now, let\u2019s explore our tactics you can follow to create winning outreach campaigns and earn backlinks as soon as possible.<\/p>\n\n\n\n Start from a blank space. Collect a list of domains you can filter later to find the right websites for potential link building collaboration. This initial list forms the foundation for link prospecting<\/a>, ensuring you’re targeting relevant and high-quality websites. <\/p>\n\n\n\n How to do this? Well, we have two techniques that we want to share with you. First and foremost, there is Ahrefs.<\/p>\n\n\n\n Let\u2019s imagine you need to earn backlinks for a business that provides email marketing services. Start using the Content Explorer<\/em> feature and add your keyword email marketing<\/em> in this format: <\/p>\n\n\n\n inurl:https inurl:\/blog “email marketing”<\/em>.<\/p>\n\n\n\n We call this raw data, but you still have to use some filters. We suggest these ones:<\/p>\n\n\n\n Only live links <\/em>filter to find content that contains live, active links.<\/p>\n\n\n\n After setting all filters you can export data into Google Spreadsheets or other preferred formats. In fact, using Google Sheets for SEO<\/a> will make managing your data much easier.<\/p>\n\n\n\n Next, we suggest using LinkedIn Sales Navigator<\/em>, which is another important tool that can help you find the right link building prospects. It provides even richer data because you can get access to not only company websites but also employees\u2019 LinkedIn pages.<\/p>\n\n\n\n You should apply several filters when collecting data from Sales Navigator,<\/em> too. For example, we chose companies with employee sizes of 11-50 and 51-200. <\/p>\n\n\n\n We suggest choosing the industry Technology, Information, and Media <\/em>in this case because we want to find backlinks for an email marketing company.<\/p>\n\n\n\n Your last step should be exporting data to use later. <\/p>\n\n\n\n Ok, there is no doubt that you need as much data as possible. But most importantly, you need clean data. For that, you need to filter collected data. You can implement Airtable alternatives<\/a> to structure and use your collected data successfully.<\/p>\n\n\n\n Let\u2019s start understanding why we need to filter data, anyway?<\/p>\n\n\n\n The reason is simple-we provide only SaaS backlinks<\/a> for our clients. So, to find them during the link building outreach process, we need to separate SaaS websites from content-only websites. These are types of websites that have one goal-to provide backlinks to another website and artificially boost search engine rankings.<\/p>\n\n\n\n At SayNine we\u2019ve created two bots that we use as internal tools for finding SaaS websites. We\u2019ve \u201ctrained\u201d them by giving several words typical for SaaS or content-only websites. SaaS websites usually have product and service pages, so if a website’s home page includes these words (services and products), we can consider targeting them. <\/p>\n\n\n\n On the other hand, content-only websites instead of service or product pages have articles on general topics and cover almost every subject. Those articles typically are categorized as News, Technology, Business<\/em>, so consider these phrases as a \u201csign\u201d that the website is not a SaaS website.<\/p>\n\n\n\n In the second step, we separate websites that match the industries we would like to get backlinks from.<\/p>\n\n\n\n Now, we have a list of SaaS websites. But there is an unsolved problem. There are people behind all these websites, how to find them?<\/p>\n\n\n\n Ok, now you have to find people whom you can reach out to with your link building collaboration offer. <\/p>\n\n\n\n Here is what we do: Again, we get help from our internally used bots. First, we enter the LinkedIn pages of our target websites. Then we add job positions that we need, like SEO manager, marketing manager, digital strategist, and link builder. After this, the bot provides information about people working in the specific company with job titles we \u201casked\u201d.<\/p>\n\n\n\n Ok, we are one step closer to creating great outreach campaigns. You can also create personalized link building email templates as an easy path to follow and make your link building outreach management an easy one. Incorporating strategies like testimonial link building<\/a> can further enhance your SEO outreach efforts by leveraging positive feedback from satisfied clients.<\/p>\n\n\n\n Now, we should validate the email addresses of our potential link building partners to make sure we\u2019re reaching out to the right people. But how to do that? <\/p>\n\n\n\n You have a person’s and company’s name, so you can create variations of potential email addresses basically by \u201cguessing\u201d them. If a potential link building partner’s name is John Smith and he works for X company, the email addresses can be johnsmith.X@gmail.com or similar variations.<\/p>\n\n\n\n After creating all the versions, our bot that we use internally automatically validates them, and eventually, we have existing actual email addresses in our hands.<\/p>\n\n\n\n In fact there are so many things you can automate and with link building automation<\/a> make the whole process more optimized and effective.<\/p>\n\n\n\n How to make your link building outreach more personalized, and how to deliver value to your potential link exchange partners? At SayNine, we have a solution for this: we send personalized link exchange offers<\/strong> that already include link insertion suggestions in the potential partner\u2019s website.<\/p>\n\n\n\n How do we do that? <\/p>\n\n\n\n Remember, we had a client that provides email marketing services. We have a list of SaaS websites that can be open for link exchange offers too. So, our bot crawls those websites’ blogs. It searches blog posts with keywords that are relevant to our client\u2019s services (email marketing in this case). Now, we find articles that we can insert clients’ anchor text and URLs organically.<\/p>\n\n\n\n Every link builder who works at SayNine creates his\/her own template that reflects their personality. So, although the concept of the offer is the same (link exchange opportunity from SaaS websites), everyone adds a unique style to their message. <\/p>\n\n\n\n The next step is to include personalized offers in your templates. For example, here we have found the best place for link insertion<\/a> on a potential link building partner’s website which makes the offer more clear for them as well.<\/p>\n\n\n\n With the templates, you must show the thoughts you have put into making them unique. To make your templates even more effective, consider using an AI Paraphraser<\/a> tool to refine your content. This tool can help you restructure your email to make it more engaging and tailored to your audience. If you are unsure how to make your own templates, you can explore a link building outreach email example to gain a better understanding of the structure and tone.<\/p>\n\n\n\n Another thing you can do is make your message more eye-catching by adding different visuals, gifs, or emojis. A well-constructed, intriguing, and attention-grabbing email secures an increase in the open rate. It all depends on your email content, and to make the content engaging and enhance the efforts, you can even turn to content creation agencies<\/a> that provide email marketing services. Let\u2019s discuss the perfect email outreach template.<\/p>\n\n\n\n Ok, the last step should be creating follow-up templates that are unique and catchy. You need to show you are ready to discuss potential collaboration any time if they change their mind.<\/p>\n\n\n\n To do this, maintain professionalism while adding personalized, engaging touches. Usually, a reliable link building solution like an outreach tool simplify the process by merging the tags you provide, personalizing each email by using name in the subject line and outreach email signature, sending automated follow-ups<\/a>, tracking the email sequence, and automatically updating the “status” in the spreadsheet.<\/p>\n\n\n\n You have great templates, so it\u2019s time to schedule them. Luckily, there is Mailmetor-a trusted and popular email marketing platform that can help you optimize your campaigns. <\/p>\n\n\n\n All you need is to activate the Mailmeteor extension<\/a> in Google Sheets. Then, on the sheet, add contact information such as: link building partners\u2019 names, email addresses, and more. Add your templates and choose the frequency at which you want your messages sent.<\/p>\n\n\n\nLink Building Outreach: Our Way To Do It<\/h2>\n\n\n\n
Step 1: Collect raw data<\/h3>\n\n\n\n
![\"Example](\"https:\/\/saynine.ai\/wp-content\/uploads\/2023\/05\/ahrefs_data_collection-1024x460.png\")
<\/figure>\n\n\n\n\n
![\"Filters](\"https:\/\/saynine.ai\/wp-content\/uploads\/2023\/05\/raw_data_process-1024x487.png\")
<\/figure>\n\n\n\n![\"Spreadsheet](\"https:\/\/saynine.ai\/wp-content\/uploads\/2023\/05\/google-sheets-for-managing-your-data.png\")
<\/figure>\n\n\n\n![\"LinkedIn](\"https:\/\/saynine.ai\/wp-content\/uploads\/2023\/05\/linkedin_sales_navigator_search-1024x489.png\")
<\/figure>\n\n\n\n![\"Spreadsheet](\"https:\/\/saynine.ai\/wp-content\/uploads\/2023\/05\/linkbuilding_outreach_data-1024x486.png\")
<\/figure>\n\n\n\nStep 2: Filter collected data<\/h3>\n\n\n\n
![\"Spreadsheet](\"https:\/\/saynine.ai\/wp-content\/uploads\/2023\/05\/data_filtration_process-1024x494.png\")
<\/figure>\n\n\n\n![\"Link](\"https:\/\/saynine.ai\/wp-content\/uploads\/2023\/05\/linkbuilding_outreach_data_filtration-1024x496.png\")
<\/figure>\n\n\n\nStep 3: Find Potential Link Building Partners<\/h3>\n\n\n\n
Step 4: Validate Emails<\/h3>\n\n\n\n
Step 5: Find Blogs to Suggest Link Insertion<\/h3>\n\n\n\n
Step 6: Create Simple, But Unique Templates<\/h3>\n\n\n\n
![\"Link](\"https:\/\/saynine.ai\/wp-content\/uploads\/2023\/05\/link_outreach_template-Example-1024x450.png\")
<\/figure>\n\n\n\n![\"Backlink](\"https:\/\/saynine.ai\/wp-content\/uploads\/2023\/05\/visualized_backlink_template-1024x486.png\")
<\/figure>\n\n\n\n![\"Example](\"https:\/\/saynine.ai\/wp-content\/uploads\/2023\/05\/linkbuilding_followup_example-1024x617.png\")
<\/figure>\n\n\n\nStep 7: Schedule Your Campaigns: The Mailmeteor Way<\/h3>\n\n\n\n